Hi! I’m Steph.
My passion for marketing began when I was 16. I had just founded Dear Asian Youth, an international 501(c)(3) nonprofit now with over 100 chapters worldwide. Through the power of social media, I mobilized hundreds of thousands of youth against Asian hate, cementing my belief in the power of storytelling. Since then, I’ve furthered the missions of various brands and organizations using marketing rooted in narratives.
Since then, I've worked with luxury maisons such as Cartier, arts and entertainment organizations like GLAAD and the Museum of Fine Arts, and agencies like IW Group and Rosard. Always happy to connect and chat about meaningful opportunities! I’m looking to continue growing in the fashion, beauty, and entertainment industries.
I’m a junior at Harvard University, majoring in Sociology and Data Analytics with a minor in Art History. In my downtime, I love writing poetry, doing yoga, and experimenting with recipes in the kitchen!
Work Experience
Past internships — and some kind words from my bosses!
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performance marketing | paid search | paid social | programmatic display | data analytics | campaign development | brand strategy
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I highly recommend Stephanie for any future role and know she will bring substantial value to any organization.
Throughout her time, Stephanie supported a diverse range of tasks that showcased her dynamic approach to problem solving and her adaptability. She quickly learned the basics for managing our Performance Marketing program (which includes Paid Search, Paid Social and Programmatic Display campaigns) and then upskilled herself by collaborating with our media agency to further learn about the program. While on the team, Stephanie supported executing our Paid Search Account Restructure, managed creative refreshes for Paid Social & Programmatic Display, and attended industry webinars to recap the team on important trends. She also played a key role in supporting our measurement strategy by creating multiple reports and recap decks, supporting the execution of our testing roadmap, and created documentation and a detailed analysis for our new web analytics platform (GA4).
Stephanie also played a critical role in researching and developing a project plan for one of Cartier’s upcoming strategic projects. Without her impressive work, the project would not be on the path it is today. Throughout the initial stages of the project, Stephanie embraced the ambiguity of the initial project scope, and her proactive attitude contributed significantly to the project’s success.
On top of these responsibilities, Stephanie also worked with a group of fellow interns to complete a robust business case that focused on a sustainability event for Chloé (a fellow Richemont Brand). The group devised an innovative approach to address the business case and then presented the idea to a group of internal leaders. I attended the presentation and can say the project was very well done. This experience helped Stephanie further develop her presentation abilities, while also demonstrating her teamwork and collaboration skills.
I have had the pleasure of watching Stephanie grow and develop many new skills this past summer. She was overall a fantastic team member, and her work will have lasting impacts on our upcoming projects and strategic focuses.
- Olivia Myers, Measurement & Performance Marketing Manager
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read my original writing here.
press relations | journalistic writing | pitching | project management | event
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Stephanie is a bright, multitalented, and professional intern with a refreshing ease and promptness. Her assignments at GLAAD ranged from a complete overhaul of our external awards process, to tracking pitches and even sending follow-ups to journalists for our Social Media Safety Index. She quickly picked up the workflow around Canva, WordPress, and the Weekly Update, and offered valuable note-taking around conversations with external partners like GAYTIMES and Little Bee Books. Steph wrote several exciting and original pieces for GLAAD’s site, ranging from headlines on pop culture to cheekily combatting anti-LGBTQ extremism to conducting and publishing interviews with queer children’s books authors. Each piece was completely colored by her refined voice – Steph was unafraid to push boundaries with GLAAD’s brand and offer humor and irreverence to contextualize LGBTQ issues. Lastly, Steph shadowed at the GLAAD Media Awards, where she jumped in on guiding on-site photographers. She also helped prior to the event by offering timecodes for onstage clips, building out the look book and adding pronouns for talent. Steph’s skills are vast, and I always appreciated her process when it came to receiving assignments, brainstorming, and outlines. I know any org or company will be grateful for her spirited and efficient approach as well as her independence and competence.
- Jose Useche, Communications Manager
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campaign development | influencer marketing | activation production | strategy and brand positioning | creative direction | content creation
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Stephanie is an extraordinary individual with remarkable professional and personal qualities that will make her an invaluable asset to any team.
Through her internship at IW Group, Steph played a key role in several projects, including a Maker’s Mark Hispanic Heritage Month Campaign, where she excelled in sourcing and communicating with influencers and creating compelling pitch notes. She also contributed to strategizing a series of cultural workshops for the House of Suntory’s trade engagement program, and executing a high-profile influencer event for Sipsmith, monitoring post-event engagements, sentiments, and communications. Steph managed multiple tasks efficiently, including compiling weekly news clippings and creating content calendars for Suntory All-Free, and assisting with on-site guest management for our Premium Malt’s summer pop-up launch. Her work on strategy pitch decks and participation in brainstorming sessions added significant value to our campaigns.
I am confident that Stephanie will bring the same level of dedication, creativity, and professionalism to any organization she joins. She has my highest recommendation, and I know she will excel in any future endeavors.
- Joyce Kim, Client Partner, Luxury & Spirits Marketing
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strategy and brand positioning | content creation | analytics | market research | copywriting | design
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Stephanie joined Rosard for a 4 month social media marketing internship and quickly became a highly valued and key member of the team - she has a positive, can-do attitude and consistently offered interesting, fresh ideas. For a marketing company with clients across luxury travel, hospitality and tech, it's crucial that we work with outside-of-the-box thinkers who can adapt their strategies and content creation styles accordingly - Stephanie excelled at this. Her responsibilities at Rosard included Instagram content ideation and creation for a disruptor in the hospitality tech space, as well as copywriting, scheduling, strategic planning and research. I wouldn't hesitate to recommend her to companies looking for an intelligent and forward-thinking marketer.
- Martha Murray, Founder of Rosard
Passion Projects
Organizations I built from scratch (with love, care, and a great deal of learning).
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Varo House is a full-service creative event-hosting agency that metamorphosizes events on Harvard’s campus. We produce a variety of events for diverse clients, ranging from brand activations for innovative startups from Partiful and Retro to high-end balls for student clients.
I work closely with every client to create events that perfectly meet their vision and needs. Check out an example deck I made for Partiful, showcasing the strategy I developed for a brand activation!
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Dear Asian Youth (DAY) is an organization of Asian youth dedicated to uplifting and promoting the Asian community through intersectional activism. I founded DAY when I was 16 years old, searching for answers to my Chinese American identity. At 20, I grew DAY to over 300 team members, 100 chapters, and 12 departments.
As the Executive Director at Dear Asian Youth, I spearheaded our growth from 0 to 100,000 followers by understanding Gen Z and social media virality. I guided our social media team of 40+ individuals through research, copywriting, and design processes. During my tenure, I also carried a jack-of-all-trades persona, characterized by a deep understanding of how to develop all 12 departments.
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